Some of you may be familiar with the phenomenon of Igracek the famous Czechoslovak toy. In this case we were ask to create one of our own. We took the design to a 3D space and after the client was happy with the result, the real actual toy was made and used in this tv spot.
Director: Daniel Růžička
Production: Ad Wood
Agency: Ogilvy
Postproduction: R.U.R.

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